Commission on the Donor Experience

June 9, 2017 Charlie Davenport

 

2015 was a year of challenges for the sector, with charities being branded as ‘vultures’ and ‘immoral’ by some sections of the mainstream media. So the charity sector banded together to create the Commission on the Donor Experience with one goal in mind, making meaningful changes to the way that fundraisers work with donors, and create an improved experience for them. The aim of the Commission is to support the transformation of fundraising into a donor-first approach.

 

The Commission states that donors should be placed at the heart of fundraising. After all, without the generosity of committed donors, where would we be? As an impartial initiative, the Commission is helping this to happen by training and equipping fundraisers to deliver the best practical donor experience.

 

Split into 28 working groups, the focus is on bringing fundraisers and donors together to make the donor experience better. Blackbaud is thrilled to be a partner and has supported the Commission from the get-go.

 

Blackbaud has invested in supporting the Commission because we agree that fundraising needs to put donors at the heart of fundraising. As a leading partner of non-profits and a company that is genuinely invested in the success of the sector, Blackbaud will continue to support the initiative throughout.

 

Recently, the Commission released its beta findings, which give free insight to the 28 areas of fundraising. The community forum encompasses the hard work from all of the Commission’s projects, and rest assured, they have been scrutinised by the most experience of fundraisers to give you accurate, actionable advice.

 

The recommendations come from some amazing fundraisers; hundreds of people who have contributed to the Commission; people who work for charities and who understand what it takes to make an extraordinary donor experience.

 

Now, the Commission is broadening its request for feedback. It wants to hear from individuals across the sector ahead of the main launch at IoF Convetion, so take a look now and let them know what you think.

The post Commission on the Donor Experience appeared first on Blackbaud Europe.

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