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Data Hygiene Worksheet

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T 0207 601 7100 E solutions@blackbaud.co.uk W www.blackbaud.co.uk Use this worksheet to create a process to make your non-profits data work for you. Do you have good data to analyse? Where is it and who uses it? First, you must know where your data is kept and if it's kept up to date. How are you currently making decisions? Will you let analytics change that? Don't leave decisions up to gut-feel! If the data says it, then it shall be. Use your CRM to, for example, see how your audience likes to be contacted and in what frequency. What needs to change internally to let data lead the way? Bullet point some ideas below! The stats are there, non-profits who let data lead their thinking find an average of £3 million of untapped potential in their donor database.

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