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Infographic: Event Fundraisers vs Participants

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AVERAGE AMOUNT RAISED PER PARTICIPANT AVERAGE ONLINE DONATION AMOUNT AVERAGE NUMBER OF DONATIONS PER PARTICIPANT % OF PARTICIPANTS WHO SEND EMAILS NUMBER OF EMAIL SENT Fundraising Status and Performance by Individuals Participants vs. Fundraisers Traditional View of Fundraiser Status: All Participants vs. All Fundraisers Why this is important This view of "participant versus fundraiser" is an easy measurement for gauging peer-to-peer event performance. "Participants" includes everyone who signs up for your event. A "fundraiser" has one or more online donations to their name. Blackbaud's 2017 Peer-to-Peer Fundraising Study followed nearly 17,000 fundraising events held by 171 organisations. This infographic shows the importance of focusing on your star fundraisers. For more information about the study visit http://hub.blackbaud.co.uk/npinsights/peer-to-peer- fundraising-study-2017 HOW TO USE THIS INFORMATION The "Participant" view is often used as a quick swag of event performance. The "Fundraiser" view shows performance by those individuals who have responded to your call to support the mission. Fundraising performance benchmarks "by participant" and "by fundraiser" can help you measure your event potential: How many participants do I need to recruit, and what percentage of these do I need to convert to fundraisers in order to reach my goal? ALL PARTICIPANTS ALL PARTICIPANTS ALL PARTICIPANTS ALL FUNDRAISERS ALL FUNDRAISERS ALL PARTICIPANTS ALL PARTICIPANTS ALL FUNDRAISERS ALL FUNDRAISERS ALL FUNDRAISERS KEY Cycle Endurance 5k Walk £413.34 £66.38 £66.38 6.2 28.6% 25.7 £183.91 3.5 24.4% 11.1 £531.06 9.1 38.2% 23.2 £605.91 9.1 40.9% 37.4 £236.66 £58.23 £58.23 4.1 17.8% 10.5 £57.92 £52.36 £52.36 1.1 7.1% 3.0 £25.52 £45.69 £45.69 0.5 4.4% 1.8 £156.82 3.4 19.8% 9.3

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