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University of Auckland | Blackbaud SKY-API

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The Journey to Bring to Life Blackbaud SKY API TM at the University of Auckland As the Director of Business Intelligence at the University of Auckland, John Bird's key charter is to improve data capture alongside exploring the information held within that data. This is by no means an easy task and involves searching for new sources of data and capturing better data to help enable tasks such as more sophisticated predictive modelling. John is a firm believer that the analysis of donor behaviour will be a key element to the continued future fundraising success of the University of Auckland, New Zealand's largest university. "You definitely need to have your house in order before deep diving into the analytical aspects of data and strategy." "It's really important that we collect data in the right way and have access to more attributes and more sources relating to our alumni," emphasised John. "Blackbaud SKY API has given us a solution that will last long into the future." —John Bird Director of Business Intelligence, University of Auckland University of Auckland is powered by Blackbaud SKY API TM Learn More CUSTOMER SPOTLIGHT University of Auckland +61 2 8918 1200 sales@blackbaud.com.au www.blackbaud.com.au May 2018

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