Small organisations make up around three-quarters of The UK's 160,000 or so registered charities. They’re often run on shoestring budgets by lean teams, adept at multi-tasking and used to wearing many different hats.
It’s not always easy being part of a small team – but it does come with unexpected advantages. Being small forces you to embrace innovation, expand your skill set and take a more creative approach to problem-solving. In fact, armed with the right tools and a few clever shortcuts, small teams can be just as efficient as larger teams (if not more so).
Here’s how to get your small-but-perfectly-formed team running like a well-oiled machine.
MINIMISE EMAIL DISTRACTION.
Imagine what you could achieve if you had an extra two days a week. Unbelievably, that’s the amount of time the average employee spends reading and responding to emails every single week. While we’re not suggesting you dig out the fax machine or revive the lost art of letter writing, minimising the time you spend managing your inbox is a great way to fast track your team’s productivity. Try turning off your desktop and smartphone alerts and instead check and respond to your emails periodically, consider implementing email-free times and discourage unnecessary internal email threads which can clog up inboxes.
START USING SOCIAL LISTENING TOOLS.
Even though social media is now considered an essential part of a good marketing strategy, if you don’t have a dedicated social media manager, it can be pretty challenging keeping track of all the various social channels and platforms most brands are expected to have a presence on. Fortunately, there are plenty of excellent, well-priced social listening tools now available through which you can track and gauge your charity’s social effectiveness. Through social listening you can find out what your supporters are saying about you, what your competition is doing and monitor relevant content topics, hashtags and keywords. In other words, it’s a highly effective way of gathering all-important data that can help you identify influencers, emerging trends and new opportunities as well as grow your network of supporters. Who needs a research department?
TAKE ADVANTAGE OF ONLINE AND CLOUD-BASED TOOLS.
Life for smaller charities is becoming increasingly easier thanks to the proliferation of online tools designed to help you streamline and simplify daily tasks. If you’re already using a fundraising platform like Everydayhero to run your campaigns, make sure you’re taking advantage of all of the different functions and app integrations we offer such as syncing your fundraising data with your CRM. Our new reports were also designed to help you get all the data you need with just a few clicks.
More broadly speaking, there’s also a wide range of productivity-boosting tools that enable you to collaborate, chat and share files with team members more easily. Purpose-built business messaging apps like Slack are great for taking conversations off email, decluttering your inbox and streamlining discussions around particular projects and topics, while collaborative file sharing platforms like Google Docs and Dropbox are ideal for smaller teams or those with staff members working remotely.
STREAMLINE YOUR SUPPORTER COMMUNICATIONS.
Keeping supporters engaged throughout their fundraising journey can be a big challenge and a potentially time-consuming exercise. Email automation is emerging as one possible solution for streamlining supporter communications – but most software products that promise to alleviate these issues are very expensive and offer
Keeping supporters engaged throughout their fundraising journey can be a big challenge and a potentially time-consuming exercise. Email automation is emerging as one possible solution for streamlining supporter communications – but most software products that promise to alleviate these issues are very expensive and offer limited return on investment.