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GivingTuesday Toolkit 2019

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2019 2 020 3932 1600 | solutions@blackbaud.co.uk | www.blackbaud.co.uk Tuesday 3rd December is quickly approaching. If you're reading this toolkit, then you probably already know about #GivingTuesday—which follows the consumer-driven Black Friday, Small Business Saturday, and Cyber Monday and shifts the tone from commercial to causes. On #GivingTuesday, people around the world support the organisations that matter to them. You might work for one of those organisations. Maybe you've participated in #GivingTuesday in the past, or maybe you'd like to get started this year. We know what end-of-year looks like for you, and we understand that you're challenged by a to-do list that can't hold another item this time of year. But we want you to think of #GivingTuesday as a way to kick off your most critical fundraising season by energizing and engaging supporters as the global conversation turns to what we support and why. You've got 24 hours to catapult your year-end giving with strategic messaging and outcomes reporting. Don't miss out! Take a deep breath. Read on. And we'll help you get there. Contents 3 Tip Sheet: Ten Tips to Turn Your #GivingTuesday 5 Checklist: Getting Started 6 Exploring Matching Gifts 7 Developing a Communications Plan 8 Rallying Your Ambassadors 9 Planning Your Emails 12 Planning (Some of) Your Social Media Posts 16 Acknowledging Your Donors 17 Resources 18 Closing

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