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ABF final

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CUSTOMER SPOTLIGHT ABF The Soldiers' Charity ABF The Soldiers' Charity is the national charity of the British Army, providing a lifetime of support to soldiers, veterans, and their immediate families when they are in need. They launched two Virtual Fundraising Events with the Blackbaud Digital Services team —Frontline Walk and Operation Bletchley—incorporating a custom microsite and behavioural communications. Steve Oatley, Head of National Events, explains, "The power of digital has really been proven in that a 'behind the scenes' charity can have a very successful fundraising campaign. We have been absolutely delighted with the results for a first-year Virtual Event, not just the fundraising but also the engagement, the reach into new audiences, and the communities being built around it. We look at it as something with enormous potential to grow in the future. Operation Bletchley achieved over 700 sign-ups against a target of 200 and raised over £30,000! Our goal was to open up the charity to a whole new audience, and both Virtual Events really achieved that." Q: Why did The Soldiers' Charity choose to work with the Blackbaud Digital Services team? A: We consulted with our peers and other providers within the sector, but the big advantage of Blackbaud was that they were able to provide a full service. Not only was Blackbaud able to track participants' walks and "The Blackbaud Digital Services team genuinely, deeply cared about getting the project right and had a passion for the project to succeed." —Steve Oatley, Head of National Events "The power of digital has really been proven in that a 'behind the scenes' charity can have a very successful fundraising campaign." —Steve Oatley, Head of National Events The Soldiers' Charity is powered by: Raiser's Edge ® Learn more 1 +44 (0) 203 932 1600 | solutions@blackbaud.co.uk | www.blackbaud.co.uk

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