Customer Stories

St Peter's School | Raiser's Edge NXT

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CUSTOMER SPOTLIGHT St Peter's School Founded in 627 AD, St Peter's School is the world's fourth oldest school. The mission of the St Peter's Foundation team is to maintain a lifelong association with its network of 5,000 former pupils. The team seeks to drive alumni engagement, and to increase fundraising to support the legacy of the school. Blackbaud spoke to Phillippa Dunford-Jeffs, Development & Alumni Manager at St Peter's School about the school's migration from from Raiser's Edge to Raiser's Edge NXT. Phillippa had been working with Raiser's Edge since 2008 and understood that Raiser's Edge NXT offered flexibility and the ability to track engagement and communication. This would enable them to more effectively map out contacts within their network and give a deeper understanding of their event attendee profile. St Peter's School have been a Blackbaud customer for 17 years. In 2015 it became obvious to the Development and Alumni team that there was a need for a deeper understanding of their data. Gaps in their knowledge of alumni and donor journeys demonstrated a growing need to enhance the data for more effective tracking of engagement, communication, events attendance and giving, which would be available with the additional and advanced functionality of Raiser's Edge NXT. St Peter's School is powered by: • Raiser's Edge NXT™ "It was clear that Raiser's Edge NXT wasn't just a solution for now, it was a long term investment into our database, our data health, and our long term success as a development team." —Phillippa Dunford-Jeffs, Development & Alumni Manager "At the time we were paying for third party mailing along with several other add-ons, so it made total sense to combine it all into one CRM solution." —Phillippa Dunford-Jeffs, Development & Alumni Manager Learn more November 2019 1 +44 (0) 203 932 1600 | solutions@blackbaud.co.uk | www.blackbaud.co.uk

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