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British Red Cross

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CUSTOMER SPOTLIGHT British Red Cross The British Red Cross helps millions of people in the UK and around the world get the support they need if crisis strikes. Maddy Janes, Mass Participation Manager and Product Manager for the Miles for Refugees virtual event, explains how it grew over three years from 177 registrations and £28,000 total profit, to over 2,200 registrations and a total profit of £285,000 by harnessing the power of digital. Q: Why did you choose to partner with Blackbaud? A: We partnered with Blackbaud because we felt confident that by working with them we could create a successful virtual event that really represented us. This was our first virtual event, at a time when many of the flagship charities were already doing them, so a lot of research was undertaken to analyse how other charities had created success with theirs. Our biggest concern was around recruiting participants, but we had confidence that Blackbaud's expertise in supporting virtual events would create a high level of engagement. We decided that partnering with Blackbaud and their in-house digital team was the best way to create the digital supporter experience that we needed to ensure success. British Red Cross is powered by: ✓ Blackbaud Digital Services "We couldn't have done it without the Blackbaud Digital Team! What's amazing about working with them is that we came up with the original idea, and they just ran with it which helped us bring it all to life." —Maddy Janes, Mass Participation Manager and Product Manager for Miles for Refugees Learn more "Without the continued support of British Red Cross, I don't know what my life would be like. I can start thinking about the future, rather than just having to think about the now." —Miles for Refugees Beneficiary 1 +44 (0) 203 932 1600 | solutions@blackbaud.co.uk | www.blackbaud.co.uk

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