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CRY Customer Story

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CUSTOMER SPOTLIGHT Cardiac Risk in the Young Every week in the UK at least 12 young people die of undiagnosed heart conditions. Since 1995, Cardiac Risk in the Young (CRY) has been working to reduce the frequency of young sudden cardiac death (YSCD). CRY supports young people diagnosed with potentially life-threatening cardiac conditions and offers bereavement support to families affected by YSCD. We spoke to Ben Robinson, head of fundraising, at Cardiac Risk in the Young. Q: Why did you choose Blackbaud and Blackbaud Raiser's Edge NXT as your fundraising CRM? A: We wanted to refresh our fundraising, to move beyond what we were currently achieving, and overcome existing inefficiencies that are present in many growing charities like ourselves. We believe that by working with Blackbaud and adopting Blackbaud Raiser's Edge NXT, we can create some amazing results to build upon our existing success and offer more support to those affected by YSCD. We reviewed several providers, and our research reaffirmed that Blackbaud is the market leader for nonprofit CRMs. CRY is powered by: Blackbaud Raiser's Edge NXT ® Blackbaud Online Express ™ "A CRM like Blackbaud Raiser's Edge NXT can increase your efficiency, encourage you to thrive, and contribute hugely to the success of the charity. We wanted to make the right decision, to find a system that would remove barriers between departments and that was simple enough that everyone felt empowered to use it." —Ben Robinson, Head of Fundraising Learn more "With Blackbaud Raiser's Edge NXT, we strongly believe that we will increase our income, reduce our expenses, and make ourselves far more efficient." —Ben Robinson, Head of Fundraising 1 +44 (0) 203 932 1600 | solutions@blackbaud.co.uk | www.blackbaud.co.uk

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