ARUK - Cycling Down Dementia

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CUSTOMER SPOTLIGHT Alzheimer's Research UK Alzheimer's Research UK is on a mission to find a life changing treatment for dementia. That mission is fuelled in part by their Supporter-Led Fundraising team, who have been at the forefront of virtual fundraising challenges since they launched Running Down Dementia in 2016. 2020 was due to be the year of 'The Treble Challenge' - the first time they would combine Running Down Dementia, Cycling Down Dementia and Swimming Down Dementia into a year-long virtual fundraising triathlon. That was until Covid-19 hit. We caught up with their Sporting Events Manager, Megan Ruddlesden, to find out how they've managed to adapt, launch and still raise vital funds for their research during a pandemic. How did Covid-19 effect your plans for The Treble? "A year's worth of planning had already happened when the UK went into lockdown, and overnight everything we had worked so hard to launch in April was suddenly put on hold. We knew we couldn't continue with our triathlon messaging as the swimming aspect was no longer feasible, let alone the restrictions on general exercise. Alzheimer's Research UK is powered by: • Raiser's Edge™ • Blackbaud Digital Services • JustGiving "The event has been live and promoted for a few weeks now and has already made over £20,000 with over 250 people taking part" — Megan Ruddlesden, Sporting Events Manager Learn more June 2020 1 +44 (0) 203 932 1600 | |

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