The Status of
UK Fundraising
2020 Benchmark Report
In partnership with
This year's report was based on survey
responses from 1,990 fundraising professionals
from across a variety of organisation sizes and
types. Their answers provided detailed insight
as to the key topics currently impacting the
non-profit sector.
COVID-19 Impact
Voluntary Income YoY
Working From Home
Virtual Fundraising
of organisations are
coping well in response
to COVID-19
Medium sized, growing
organisations (income
between £1M – £10M)
have been the
most
likely
to have engaged
with virtual fundraising
during the pandemic
Just under
2/3 of
organisations have
tried a virtual physical
challenge using a
fitness app, such
as Strava
64% said virtual
fundraising proved
to be a good way to
attract new supporters
75% of respondents
had been working from
home during lockdown
67% would like to
continue working from
home more often on
a long-term basis
Nearly 1/4 of individuals
had never worked
remotely before
COVID-19
40% of non-profits
said voluntary income
had increased
27% of non-profits
said voluntary income
had declined
24% of non-profits said
their voluntary income
had stayed the same
Whilst social distancing
is in place
of respondents
anticipate a positive increase
in online donations
Over of
respondents believe a main
challenge in the year ahead
will be adapting to new ways
of fundraising
40%
IN 2020
27%
IN 2020
24%
IN 2020
-9%
VS 2019
+6%
VS 2019
+8%
VS 2019
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