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End-of-Year Fundraising Toolkit 2020

Issue link: https://hub.blackbaud.co.uk/i/1289363

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2 END-OF-YEAR FUNDRAISING TOOLKIT // NEW EDITION FOR 2020 A STEP-BY-STEP GUIDE TO PLANNING YOUR END-OF-YEAR GIVING CAMPAIGN TODAY REVIEW AND CHECKLIST PAGE 19 CREATE A DONOR STEWARDSHIP JOURNEY PAGE 17 DATABASE AND TESTING PAGE 7 HAVE A MULTICHANNEL MINDSET PAGE 13 DETERMINE YOUR MESSAGING PAGE 9 TELLING YOUR STORY PAGE 11 CONTENTS 02 SECTION 03 SECTION 05 SECTION 06 SECTION 07 SECTION SECTION 04 INTRODUCTION PAGE 3 LAYING OUT YOUR FOUNDATION PAGE 4 01 SECTION

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