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Have a multichannel mindset tipsheet

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End-Of-Year Fundraising Toolkit Have a Multichannel Mindset Your end-of-year campaign is your last big fundraising push of the year, so you want to make it count! Don't waste any potential channel or platform that could help you to reach more supporters or gain those precious extra donations. Check off these steps as your build your multichannel campaign: Website Place a prominent "Donate/Give Now" button on your homepage with compelling copy about how donations make a meaningful impact Showcase your fundraising goals and progress, especially if you're using challenge or matching gifts Test your donation form on a mobile device to ensure that it's a seamless experience. If you're using JustGiving Campaign Pages then they will already be mobile optimised Incorporate impactful photos Use the news and/or blog section of your website if you have it to talk further about the campaign and link back to your main donation page Social Media Don't forget to share your stories and join the conversation. In our recent Status of UK Fundraising 2020 report, of the charities who tried online giving directly through social media during lockdown, 94% would use it again Email Build an email journey which includes a launch notification, repeated clear asks and call to actions, stewardship, and a last-chance-to-give message Segment your contacts and target your messaging to key groups, like recent donors, lapsed donors, and prospects 1 020 3932 1600 | solutions@blackbaud.co.uk | www.blackbaud.co.uk

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