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University Of London Customer Story

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CUSTOMER SPOTLIGHT University of London The University of London was founded in 1836 and is the third oldest university in England. The University consists of the School of Advanced Study, comprised of nine specialist research institutions, and 18 other independent member institutions of the federation of the University of London, who are considered universities in their own right. Collectively, the University supports over 120,000 students in London. University of London uses Blackbaud Enterprise CRM to grow its database and fundraising in record time The Challenge The University of London Development Office was set up to act as a link between the University and its alumni, supporters, friends and members of the public. Once it was established, the University started to look at the strategy needed to deliver its philanthropic mission of putting systems and operational practices into place. Karl Newton, head of development operations, explained, "When we actually started looking at our fundraising strategy, it became clear that our needs were going to be very complex, and we just weren't sure that any one system would be able to cope with the sheer amount of records that we would have." "Blackbaud Enterprise CRM has been set up so that it can cope with future growth, and we are now able to process, record and acknowledge gifts, in addition to handling online events and donations." —Karl Newton, Head of Development Operations University of London Development Office is powered by: • Blackbaud Enterprise CRM • Blackbaud Internet Solutions Learn More Photo by Lloyd Sturdy +44 (0) 207 601 7100

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