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Adopting Tech Trends Tipsheet

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0207 601 7100 | solutions@blackbaud.co.uk | www.blackbaud.co.uk February 2018 1 TIPSHEET Higher Education Tech: Tips for Adopting the Latest Trends Technology drives change. Higher education tech is changing at an accelerated pace thanks to advancements in cloud computing, analytics, mobile readiness, digital engagement, and artificial intelligence (AI). With limited time, budget, and resources, it's important to understand which new tools and strategies to adopt, so your institution can connect with new supporters, strengthen donor relationships, and usher in a new era of fundraising success. The tips below will help you get started. 1 Design for the shift to mobile. In 2017, more than 70% of global users accessed the internet across multiple devices, and 21% of online donations were made from a mobile device. Your supporters don't access your site exclusively from a desktop anymore, so your site design must be responsive to accommodate for this shift. Ensure that your content displays properly on any device, and your site visitors will have a mobile-friendly experience every time. 2 Use data to guide decisions that align with campaign goals. Data capture, analysis, and proper use remain elusive for many institutions. The key to success is to start by asking the right questions, so you can begin to collect the right data and achieve a deeper understanding of focus areas like donor giving behavior, conversion trends, and more. Don't get caught up in short-term or vanity metrics (for instance, the number of social media followers or page impressions you have). Remember your ultimate goals, such as increasing number of donors, dollars raised, alumni participation, etc. 3 Adopt analytics to evaluate progress and opportunities. Once you have a handle on your data, you can dive deep into analyzing it. Need guidance on a how to maximize your fundraising impact through analytics? Download our Analytics Toolkit.

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