“Digital transformation” – two words that evoke a simultaneous feeling of both immediate importance and impenetrable jargon. How much do you know about it? If the answer is ‘not a lot’, then how much should you know? As the author of our first chapter, James Wright of Sue Ryder, says, “We are living through an exciting time of technological advancement and the first steps to the hyper-personalisation of our digital experience.”
We asked a series of experts from the sector for their views on what exactly digital transformation is and what its undeniable impact means for the sector – and specifically how it can help you expand your supporter base.