Here are our tips for getting Virtual Fundraising underway for your organisation:
1. Come up with a great idea
What kind of event will resonate with your supporters? You know your audience well – think about events that have been successful in the past, and how you could translate that into a digital offering. Take a look at our Virtual Fundraising 101 eBook for some more inspiration on event types.
If you are going down the community fundraising route – take a look at what your supporters are already doing – they may already be taking part in virtual activities that you can encourage them to fundraise with.
2. Set targets and goals
How many participants are you aiming to get involved? Obviously, you don’t have to consider venue capacity as you would have done with a physical event, but it’s worth thinking about what time and resources you will have to steward your supporters and get the most out of them.
It’s also important to set your fundraising goals, so you are aware of what the overall objective is, plus it’s vital messaging to communicate with fundraisers so they can aim high and share this with donors.
3. Create a marketing plan
This is such an important step, but one that is easy to miss if you’re not thinking about the whole picture.
Just like you would if you were putting together a physical event or campaign, you need to consider how to drive traffic and mobilise support. Don’t forget to contact your usual mailing list to let them know about the event, plus consider paid for social advertising, organic social traffic, and your usual marketing campaigns for publicising it – both to entice participants and then to encourage donations.
4. Create your hub/website/livestream page
Just like a standard fundraising event, your audience needs a centralised place to visit to find out how to get involved, read the FAQs, access fundraising resources and so on. Depending on what option you choose to follow this may involve minimal work, or there might be more involved.
5. Go live!
With everything set up, you’re now ready to go and watch the virtual event happen as each participant gets involved and logs their activity.